New Holland x Dungeons and Dragons- Product & Lifestyle

To launch New Holland’s fun collaboration with their Dragon’s milk beer and mead cask bourbon with Dungeon’s and Dragons for their 50th anniversary, Fairly Painless asked if we can bring products into the dragon’s layer with smoke and fire. Challenge accepted. We also produced lifestyle shots of the product being enjoyed while playing Dungeons and Dragons in an environment that had the dark mood that matches the Dragon’s Milk brand.

Agency: Fairly Painless